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Clarion Inn

Clarion® is a full-service conversion hotel chain that offers travelers a variety of hotel styles and locations, from city centers to resorts. It provides a full spectrum of superior facilities, services and amenities at an affordable price to business and leisure travelers. Guests appreciate its attention to detail and commitment to service in a relaxed atmosphere. Developers appreciate some of the lowest franchise fees in its segment.

The Clarion hotel chain is part of the Choice Hotels International® family of brands. With more than 65 years experience, Choice Hotels® is one of the worlds largest franchisors, with over 6,600 properties open and under development worldwide.

All Choice hotels are backed by $175 million in marketing support, a central reservation system that booked over $2 billion in gross reservations in 2007, our award-winning guest loyalty program, Choice Privileges®, which has over 6 million members, and a massive service organization focused entirely on your needs.

Reservation Contribution
In 2007, reservations generated through the Choice Central Reservation System (CRS) represented an average of 30.4% of gross room revenue.*

Key Brand Identifiers

• Conference and banquet facilities
• Guest laundry
• Restaurant on-premises or adjacent
• Room service
• 24-hour business center
• High-speed Internet
• Swimming pool and/or exercise room
• Business Class rooms

SUPPORT & TRAINING PROVIDED

Clarion Inn

• National Advertising
• National Partnerships
• Marketing Programs and Services
• Guest Loyalty Programs
• Sales Support
• Turn-Key Reservations Package
• Operational Support (Profit Manager, choiceAdvantage, ChoiceCentral.com)
• Start-up Support (Training and New Hotel Opening)
• Field Support, Centralized Help Desk, Purchasing Services, ongoing Educational and Annual Convention
• Financial Assistance Provided: Only via incentives. Current development incentive is for minorities and from time to time offer brand specific incentives.
• Site Selection Assistance: Yes
• Feasibility Study Support: Yes
• Financial Lender Support: Yes
• Lease Negotiation Assistance: No
• Co-Operative Advertising: Yes
• Training: New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters.

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